Chardelle Willer A2 Media advanced portfolio

Tuesday, 24 February 2015

Research and planning: Draft of advert

The drafting process has been beneficial to the group and I because it allowed us to gain feedback on how we can improve each draft in order to ensure our final advert is of high standard and is appealing to our target audience as well as it containing all the necessary information

Draft 1:

Good Points:

- Good Typography
- Theme is portrayed well
- Colours look good
Bad Points:

- Image of artist isn't clear
- Add more key information
- Make ancillary more consistent

Draft 2:

Good Points:

- Artist well represented
- Use of conventions are consistent
-Good typography

Bad Points:

- Make sure text isn't on the image of the artist
- Increase text size

For our final product we needed to insure our advert contained all the right information such as the artist name, some key singles that are popular, image of the artist, the album name, the release date and where it can be downloaded.

Research and planning - digipak : Drafts of digipak

The drafting process has been beneficial to the group and I because it allowed us to gain feedback on how we can improve each draft in order to ensure our final digipak is of high standard and is appealing to our target audience as well as it containing all the necessary information.

The drafts:

Draft 1 -

Good Points
- The colour scheme is good
- Star image is good on the inside cover

Bad Points

-Make Artist and album name clearer
- Add in key info
- Change inside CD
- Ancillary isn't constant

Draft 2 -

Good Points:
- Images and conventions are consistent
- Advert idea is consistent
- Tracks are written well

Bad Points

- the front cover and the inside image need to have the same effect
- front and back cover look two different colours
- Add production images to the back
- Make CD insert more simple

For our final product we had to ensure that our digipak included all the important information such as the artist name, images of the artist, list of the track list, a barcode, name of the album and the name and logo of the record label.