Research and planning: Draft of advert

The drafting process has been beneficial to the group and I because it allowed us to gain feedback on how we can improve each draft in order to ensure our final advert is of high standard and is appealing to our target audience as well as it containing all the necessary information

Draft 1:






Good Points:


- Good Typography
- Theme is portrayed well
- Colours look good
Bad Points:

- Image of artist isn't clear
-  Add more key information
- Make ancillary more consistent




Draft 2:

Good Points:

- Artist well represented
- Use of conventions are consistent
-Good typography

Bad Points:

- Make sure text isn't on the image of the artist
- Increase text size

For our final product we needed to insure our advert contained all the right information such as the artist name, some key singles that are popular, image of the artist, the album name, the release date and where it can be downloaded.

Research and planning - digipak : Drafts of digipak

The drafting process has been beneficial to the group and I because it allowed us to gain feedback on how we can improve each draft in order to ensure our final digipak is of high standard and is appealing to our target audience as well as it containing all the necessary information.

The drafts:


Draft 1 -

Good Points
- The colour scheme is good
- Star image is good on the inside cover

Bad Points

-Make  Artist and album name clearer
- Add in key info
- Change inside CD
- Ancillary isn't constant


Draft 2 -

Good Points:
- Images and conventions are consistent
- Advert idea is consistent
- Tracks are written well

Bad Points

- the front cover and the inside image need to have the same effect
- front and back cover look two different colours
- Add production images to the back
- Make CD insert more simple

For our final product we had to ensure that our digipak included all the important information such as the artist name, images of the artist, list of the track list, a barcode, name of the album and the name and logo of the record label.

Planning and research advert information

What goes into an advert:

- Artist name: Sinead
- Album name: Lucid dreaming
- Release date
- Some singles
- Where it can be downloaded: ITunes ect
-  Parental Advisory
- Image of artist

Final - DigiPak

Final - Advert

Final product - Sinead ft Lorenzo - Babylon

question 1

Question 1 from chardellew

question 2

Evaluation question 3: What have learnt from your audience feedback?

1) Discuss how during the initial planning stages you carried out a question:

During the stages of planning I carried out a questionnaire with questions asking the audience questions that relate to my production. The feedback from this helped me with my production as I was able to find out what my target audience wanted to see in my music video.
I created these questionnaires to receive feedback from my target audience.

Key questions:

1- Do you think there should be a lot of interaction between the male and female characters?
2- What do iconography do you expect to see?
3- How do you expect an R'n'b artist to be represented?
4-How do you expect a Rap artist to be represented?

How did you use this to help make your decisions?

I looked at how many people said the same/ similar things and tried my best to incorporate these things into my video.

2) The importance of critical feedback once the production has been made:

Critical feedback is important because it allows me to acknowledge the things I did wrong, why it happened and how I could have done it better.

3) Link of video on youtube:

Why did you put your work on youtube?

We put our work on youtube to make it available for everyone to see it, for people to leave feedback comments and for it to get marked

 Positive comments:

" Artist well represented" Chris Johnson

"Editing was great, made it engaging" Sarah brown 

 negative comments:

"sometimes the low key lighting made it hard to see clearly"

What did you learn from audience feedback?

I learnt that characters were well represented and represented the narrative well. Also, I think the editing contributed a lot to making our video successful. We could have use lighting that was a bit more of a higher key in order for it to look more clearer. 

4)Focus group 

Why did you hold a focus group?

We held a focus group to showcase our finished video to an audience and listen to feedback they gave.

*Soundcloud recordings*

From the feedback I learnt that our video was successful in portraying the narrative and the characters were represented well, however, the quality of the video in terms of lighting wasnt great, which has a lot to do with the quality of the cameras we used. Also, it was hard to make the prison scene look realistic, although I think we pulled it off well we could have thought of another idea for a location to make the overall video more realistic and powerful.

Conclusion:

I used different media products to try to promote my video as much as possible in order to receive as much detailed feedback as possible. Looking back I would agree with a lot of the feedback i got such as the feedback on the lighting and how it could have been a bit more clearer. If i could do my video again this would definitely be something i would change, however i would still keep it a bit low as i feel it really set the tone and mood of the video. 

question 4: How did you use new media technologies in the construction, research, planning and evaluation stages?

Planning: Editing Techniques

1. Jump Cuts
 We will be using jump cuts throughout the video and a lot of the jumps will be hitting the beat of the music, this is simply used for effect. The shots will jump from character to character especially in the opening and the ending of the video. This will be used to introduce the different characters in the beginning and to show their different narratives at the end. This will help the audience to keep track of each storyline and have a better understanding of the video.

2. Slow paced editing
We will be using slow paced editing when the music is moving at a slower pace so the editing can match the pace of the music. For example in the first verse the artist is singing calmly and slowing so the editing will be calm as it makes more sense to the video and doesn't confuse the audience.

3.Rewind
We will be using rewind on our female star whilst she is preforming. For example there will be parts where she may stroke her hair behind her ear and the editing might rewind it. This is to create an abstract effect keeping the audience excited and engaged.

4. Fast paced editing
This will be used when the pace of the music speeds up in order for the editing to match the music. This is mostly when the Kendrick starts to rap and the couple start to become violent. This is to excite the audience and make the situation look more dramatic.

Planning: digipak information

As a group we have come up with this information for a digi pak.

Artist name : Rina

Album name: Lucid Dreaming

Track list: 

1. Intro
2. Sweet Tornado 
3. Babylon (feat. Lorenzo)
4. Mislead 
5. Hippe Lettuce 
6. Lucid dreaming
7. Hope
8. Remember me ( feat. Nicki Minaj)
9. Memoirs 
10.  Outro

Music institution: Notorious Prodructionz 

Planning: cinematography (shotlist)

Planning: cinematography (shotlist)

Planning: Final idea

Artist: SZA ft Kendrick Lamar
Song Title: Babylon
Genre: Hip Hop/ Soul

I have chosen the artist SZA as she is a diverse artist. We chose the version of the song that features Kendrick Lamar as he is quite a mainstream artist, This allows us to appeal to both a mainstream audience and a more diverse audience.
We have chosen this song in particular as it tackles themes such as suicide, trusting people and feeling alone. These are themes our target audience being teenage girls and young women can relate to.
We have chosen this genre as it falls between the hip hop and soul genre. This makes it appeal to more than one group of people.

Video Content:
Our video will contain  3 different scenarios. One of them showing a young couple having relationship problems. One showing a girl at prom being bullied.  And one showing a teenager who is a young carer.
We have been inspired by Destiny's Child' video for the song "Emotions"  where they tell 3 different narratives thought using different editing techniques such as split screens.

Video Structure:
We have decided to make our narrative and performance based as we want to tell a story as well as showcase star image.

Planning: Storyboard

 

research and planning - digipack: genric conventions and alaysing digipak

What is a digipak?

A digipak is the packaging that the CD is in

What is the purpose of a digipak?

- The digipak helps to promote the artist

-Helps promote the album

-It helps the audience to understand the artist

- helps the audience understand what kind of music they are promoting

What other elements does a digipak contain?

- Barcode

- song list

- production company name

- artist name

- parental advisory

- name of album

- name of production company

Analyse two existing digipaks:

FKA Twigs - LP1

 

 

 

 

 

 

Lana Del Ray - Born to die

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Planning: Lighting and Colour

As a group we have decided on two videos to match our lighting and two videos to match our colour.


Lighting = Jhene Aiko

We will be using lighting similar to this on our star. She will be in a dark room with a torch light above her creating shadows.


Lighting =

For our collage girl we will be filming her walking on the street at night. We will be using lighting from street lamps and natural lighting.


Colour = We found love

 

For our scenes with our couple we will be using lighting that you would find in a house at night such as lamps, tv lighting ect.

  

 

Colour =   Rihanna ft Justin Timerlake - Rehab

 

 

Some of our shots will freeze and the colour will turn to black and white, for example in Kendrick Lamars verse when the couple are fighting.

Planning: Production roles

Camera Operator: Jordan
We chose Jordan to be camera operator as he had this role last year plus experience prior to that and he is very confident in operating the camera.

 Producer: Lashane
We have chosen Lashane for the role as he had this role last year and kept us organised and did a good job of making sure we were always on task.

Director: Chardelle
I am going to take on the role of director again this year as I developed my leadership skills and I am able to carry the team and make sure all the best ideas will be used effectively.

Lighting Manager: Jordan
Jordan was chosen as lighting manager this time as both me and lashane are acting in our production and Jordan will be controlling the camera, so it would be more convenient for Jordan to be the lighting manager. Plus he does have relevant skills and experience dealing with lighting in productions.

Location Manager: Lashane
Lashane will be the location manager as the locations will be at his house or in the area that he lives in so he has the most knowledge of the locations we will be using.

Costume, Hair and Make up: Chardelle
I will be taking on this role as I have the most knowledge and experience with costume, hair and make up so I would be most suitable.

Storyboarding: Chardelle
I will also be taking on the role as story boarder since I am the director it is most appropriate for me to be in charge of the storyboard and make sure we follow it.

Editor: Jordan
Jordan will be the editor as he has the most skills and experience in editing out of the group and he did a good job last year so we think its best for him to take on this role again.

Photographer: Lashane
Lashane will be the photographer is he has the most experience in photography and would be the most comfortable fulfilling the role.

Print Designer: Lashane
Lashane will be the print designer as he is also the photographer so it makes him most appropriate as he has a clearer vision on how best it would look.


We all have equal amounts on roles and we all have 2 big roles each to make sure we have equal amounts of work loads and that everyone is focusing on different roles so everything is in place and runs smoothly.

Planning: Characters

Character 1:

Name: College Girl
Age: 17
Ethnicity: White
Gender Stereotype of role: Vulnerable, innocent,
Costume: Scarf, white jumper, skirt
Hair and make up: Ponytail. natural make up
Body Language: Low self esteem, closed posture
Represented as: someone who cannot stand up for themselves and feels alone.
Role with music video: college girl that gets bullied and results in suicide.

 

Name: Male (couple)
Age: 18
Ethnicity: Black Caribbean
Gender stereotype of role: Masculine, controlling, quick tempered. assertive
Costume: Shirtless, jeans
Hair and make up: None
Body Language: Touchy, Good Posture
Represented as: A controlling boyfriend, he loves her but has a bad temper and cant control it so he becomes abusive to her.
Role with music video: Part of a couple who are in love and intimate but then begins to argue and turn violent.


























Name: Female (couple)
Age: 18
Ethnicity: Black
Gender stereotype of role: Vulnerable, Emotional, weak, naïve.
Costume: Tight vest top, boys boxers/shorts
Hair and make up: long hair, natural make up but red lipstick, bruises
Body language: vulnerable, attitude
Represented as: A young naïve girl who is in love with her boyfriend she will forgive him no matter what.
Role with music video: Part of a couple who are in love and intimate but then begin to argue and turn violent.