research and planning - digipack: genric conventions and alaysing digipak

What is a digipak?

A digipak is the packaging that the CD is in

What is the purpose of a digipak?

- The digipak helps to promote the artist

-Helps promote the album

-It helps the audience to understand the artist

- helps the audience understand what kind of music they are promoting

What other elements does a digipak contain?

- Barcode

- song list

- production company name

- artist name

- parental advisory

- name of album

- name of production company

Analyse two existing digipaks:

FKA Twigs - LP1

 

 

 

 

 

 

Lana Del Ray - Born to die

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Planning: Lighting and Colour

As a group we have decided on two videos to match our lighting and two videos to match our colour.


Lighting = Jhene Aiko

We will be using lighting similar to this on our star. She will be in a dark room with a torch light above her creating shadows.


Lighting =

For our collage girl we will be filming her walking on the street at night. We will be using lighting from street lamps and natural lighting.


Colour = We found love

 

For our scenes with our couple we will be using lighting that you would find in a house at night such as lamps, tv lighting ect.

  

 

Colour =   Rihanna ft Justin Timerlake - Rehab

 

 

Some of our shots will freeze and the colour will turn to black and white, for example in Kendrick Lamars verse when the couple are fighting.

Planning: Production roles

Camera Operator: Jordan
We chose Jordan to be camera operator as he had this role last year plus experience prior to that and he is very confident in operating the camera.

 Producer: Lashane
We have chosen Lashane for the role as he had this role last year and kept us organised and did a good job of making sure we were always on task.

Director: Chardelle
I am going to take on the role of director again this year as I developed my leadership skills and I am able to carry the team and make sure all the best ideas will be used effectively.

Lighting Manager: Jordan
Jordan was chosen as lighting manager this time as both me and lashane are acting in our production and Jordan will be controlling the camera, so it would be more convenient for Jordan to be the lighting manager. Plus he does have relevant skills and experience dealing with lighting in productions.

Location Manager: Lashane
Lashane will be the location manager as the locations will be at his house or in the area that he lives in so he has the most knowledge of the locations we will be using.

Costume, Hair and Make up: Chardelle
I will be taking on this role as I have the most knowledge and experience with costume, hair and make up so I would be most suitable.

Storyboarding: Chardelle
I will also be taking on the role as story boarder since I am the director it is most appropriate for me to be in charge of the storyboard and make sure we follow it.

Editor: Jordan
Jordan will be the editor as he has the most skills and experience in editing out of the group and he did a good job last year so we think its best for him to take on this role again.

Photographer: Lashane
Lashane will be the photographer is he has the most experience in photography and would be the most comfortable fulfilling the role.

Print Designer: Lashane
Lashane will be the print designer as he is also the photographer so it makes him most appropriate as he has a clearer vision on how best it would look.


We all have equal amounts on roles and we all have 2 big roles each to make sure we have equal amounts of work loads and that everyone is focusing on different roles so everything is in place and runs smoothly.

Planning: Characters

Character 1:

Name: College Girl
Age: 17
Ethnicity: White
Gender Stereotype of role: Vulnerable, innocent,
Costume: Scarf, white jumper, skirt
Hair and make up: Ponytail. natural make up
Body Language: Low self esteem, closed posture
Represented as: someone who cannot stand up for themselves and feels alone.
Role with music video: college girl that gets bullied and results in suicide.

 

Name: Male (couple)
Age: 18
Ethnicity: Black Caribbean
Gender stereotype of role: Masculine, controlling, quick tempered. assertive
Costume: Shirtless, jeans
Hair and make up: None
Body Language: Touchy, Good Posture
Represented as: A controlling boyfriend, he loves her but has a bad temper and cant control it so he becomes abusive to her.
Role with music video: Part of a couple who are in love and intimate but then begins to argue and turn violent.


























Name: Female (couple)
Age: 18
Ethnicity: Black
Gender stereotype of role: Vulnerable, Emotional, weak, naïve.
Costume: Tight vest top, boys boxers/shorts
Hair and make up: long hair, natural make up but red lipstick, bruises
Body language: vulnerable, attitude
Represented as: A young naïve girl who is in love with her boyfriend she will forgive him no matter what.
Role with music video: Part of a couple who are in love and intimate but then begin to argue and turn violent.

Planning: Post production paperwork

Location release form

This is important as permission can be needed to
film in certain areas. For example, we needed the councils permission to film in the park.

 

Client Release agreement

 This is important because we needed each person who starred in our production to be sure of what it was we were asking them to do and to have their consent to be filmed.

 

 

 



 

 

Risk Assessment

 

This is important because it allowed us to identify any risk that may have occurred and allowed us to find ways to prevent them from happening. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Production Schedule

 This is the overall timetable of all filming. This is needed to ensure all cast and crew know where they are supposed to be and when.

 

 

Location Recce 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Planning: Artist image

My music video falls into genre of both Hip hop and Soul music.

A hip hop artist has different traits to a soul artist. Our male artist will have more hip hop traits as he is raping and our female artist will have more traits of a soul artist.

Traits of a hip hop artist:
- Confident
- Laid back
- Street Wise
- Boyish

Traits of a soul artist:
- Humble
- Niche
- Relaxed

Female artist morals and values:

• Speaks about equal rights
• voice of the young people
• Represents reality
• controversial lyrics

Male artist morals and values:

• Voice of the ghetto
• Wants to inspire people
• Wants to be wealthy
• Wants to educate

Female artist media perception:

• Young fresh
• Media perception based off her lifestyle
• Social media - instragram pictures/videos, relatable
• Relatable

Male artist media perception:

• Chilled out image
• Iconic
• Relatable

Similar artist:
Female - Jhene Aiko

• Stripped back
• nude make up
• loose clothing
• young
• looks innocent

Female - Corinne Bailey Rae

• Big messy hair
• Looks innocent
• Neutral colours (costume)

Male - Eminem

•  Looks very ordinary
• Not dressed up
• Looks humble

Male - J. Cole

• Sunglass
• Simple clothing
• Dark colours

 My female artist is a young girl between the age of 16-18. She looks quite plane and stripped back only wearing nude make up, if any. We want her to be presented as innocent and vulnerable in order for the audience to sympathy with her.













My male artist is a young boy aged around 18. He isn't over dressed and comes across cool and humble. He dances in the video as well as rapping.


















Using Goodwin's theory of star image both of my stars will be shot using close ups, extreme close ups and mid shots.
We will not be using Mulvey's male gaze theory on our female star as we want her to be presented as vulnerable and innocent.

Our male star will be following the popular culture theory as he will be more mainstream than our female artist and will be street dancing which is a part of popular culture.

Will we not be following hebdige's theory as our artist do not represent one subculture, however our female artist will be quite niche.

Planning: Location

Dark, isolated room

 Here we will have our star perform throughout the duration of the music video and there will be a dim spotlight on the star.

• This is relevant to the lyrics as she says " I cant recall the last time I took advice from anyone". This is relevant because she is alone in this dark room showing that she trusts no one and only counts on herself.
• This is relevant to the soul genre as soul music is often about real life issues and being in this dark, empty room alone is allowing the star to reflect on life and herself.
• This is relevant to the target audience as it is common for young people to feel alone when they are going through stress.
• Advantages of this location:

- There should be no disruptions
- Should be easy to direct the actor
- There is not much needed to create the shot.

• Disadvantages of this location:

- It may be hard to film as there is going to be low lighting in the room
- Low lighting can cause bad quality footage

• Jhene Aiko - The Pressure, influenced us with this idea.

Empty Streets





Here we will have our 'Prom girl' character getting laughed at and bullied by her peers and then running away. The streets should be empty, dark and isolated.

• This is relevant to the hip hop genre as it is an urban setting and hip hop is a very urban genre.
• It is relevant to the target audience as young people often want to just run away in times of stress. In this case the stress of being bullied is something a lot of young people, especially teenagers, can relate to.
• Advantages of this location:

- Lots of options as there are so many streets we can use
- Realism
- Can film locally

• Disadvantages of this location:

- May be traffic
- May be people in the shot

• Ludacris ft Mary J Blige - run away love, has influenced this idea

 House

 

Here we will be using a house and portraying it to be our 'couple' character's house which they live together in. We will mainly be filming in the living room, kitchen and bedroom.

 

 

 

• This is relevant to the lyrics when she says " I can't recall the last time I took love from anyone, I called daddy, Who's got one anyway?". This is relevant because a home is supposed to be somewhere you feel loved as you are often living with family, however in this case she doesn't feel loved and her boyfriend being her family makes her feel unloved in her own home.
• This is relevant to the genre because soul music is intimate and a house is a closed intimate space.
• The target audience would be able to relate to this as it is sometimes the case that young people don't feel happy in their own homes and feel like they just can't get away and like they're trapped.
• Advantages of this location:



- Easy to find a house to use

- Easy to use in the narrative

• Disadvantages of this location:

-The house we're able to use may not be spacious enough

- The lighting may not be good

• Eminem ft Rihanna - Love the way you lie, influence this idea.

 

Train Station

This location will be used in one of the final scenes where our 'Prom girl' character may or may not be about to commit suicide.

 

 

• This is relevant to the lyrics as the artist is saying "crucify me" meaning she wants to die.
• This is relevant to the target audience as there are many cases of teenagers and young people wanting to commit suicide and they often use train stations.
• Advantages:

- Many train stations near by

• Disadvantages:

- People may think its real and someone is really trying to commit suicide.