Planning: Editing Techniques

1. Jump Cuts
 We will be using jump cuts throughout the video and a lot of the jumps will be hitting the beat of the music, this is simply used for effect. The shots will jump from character to character especially in the opening and the ending of the video. This will be used to introduce the different characters in the beginning and to show their different narratives at the end. This will help the audience to keep track of each storyline and have a better understanding of the video.

2. Slow paced editing
We will be using slow paced editing when the music is moving at a slower pace so the editing can match the pace of the music. For example in the first verse the artist is singing calmly and slowing so the editing will be calm as it makes more sense to the video and doesn't confuse the audience.

3.Rewind
We will be using rewind on our female star whilst she is preforming. For example there will be parts where she may stroke her hair behind her ear and the editing might rewind it. This is to create an abstract effect keeping the audience excited and engaged.

4. Fast paced editing
This will be used when the pace of the music speeds up in order for the editing to match the music. This is mostly when the Kendrick starts to rap and the couple start to become violent. This is to excite the audience and make the situation look more dramatic.

Planning: digipak information

As a group we have come up with this information for a digi pak.

Artist name : Rina

Album name: Lucid Dreaming

Track list: 

1. Intro
2. Sweet Tornado 
3. Babylon (feat. Lorenzo)
4. Mislead 
5. Hippe Lettuce 
6. Lucid dreaming
7. Hope
8. Remember me ( feat. Nicki Minaj)
9. Memoirs 
10.  Outro

Music institution: Notorious Prodructionz 

Planning: cinematography (shotlist)

Planning: cinematography (shotlist)

Planning: Final idea

Artist: SZA ft Kendrick Lamar
Song Title: Babylon
Genre: Hip Hop/ Soul

I have chosen the artist SZA as she is a diverse artist. We chose the version of the song that features Kendrick Lamar as he is quite a mainstream artist, This allows us to appeal to both a mainstream audience and a more diverse audience.
We have chosen this song in particular as it tackles themes such as suicide, trusting people and feeling alone. These are themes our target audience being teenage girls and young women can relate to.
We have chosen this genre as it falls between the hip hop and soul genre. This makes it appeal to more than one group of people.

Video Content:
Our video will contain  3 different scenarios. One of them showing a young couple having relationship problems. One showing a girl at prom being bullied.  And one showing a teenager who is a young carer.
We have been inspired by Destiny's Child' video for the song "Emotions"  where they tell 3 different narratives thought using different editing techniques such as split screens.

Video Structure:
We have decided to make our narrative and performance based as we want to tell a story as well as showcase star image.

Planning: Storyboard

 

research and planning - digipack: genric conventions and alaysing digipak

What is a digipak?

A digipak is the packaging that the CD is in

What is the purpose of a digipak?

- The digipak helps to promote the artist

-Helps promote the album

-It helps the audience to understand the artist

- helps the audience understand what kind of music they are promoting

What other elements does a digipak contain?

- Barcode

- song list

- production company name

- artist name

- parental advisory

- name of album

- name of production company

Analyse two existing digipaks:

FKA Twigs - LP1

 

 

 

 

 

 

Lana Del Ray - Born to die