What is an institution?
Media institutions are companies who help produce and fund music videos for their signed artist.
Four leading institutions:
EMI -
Artists: Katy Perry, Kylie Minoge, Tiny Tempah, Gorillas, Snoop Dogg, Lily Allen, The Beetles, Coldplay
They appeal to an alternative audience, however, they have a wide range of artist from different genres which means they can appeal to a wide audience. They are one of the worlds leading companies and are an international institutions. They own record labels such as; angel, blue note, captiol. capitol latin.
Sony Music enternainment -
Artist: Avril Lavigne, Chris Brown, Britney Spears, Beyoncé, One Direction, Willow Smith, Pitbull
They provide music labels for international superstars and were formerly known as 'Sony BMG music entertainment'. It offers hip hop, classical, county, rock, gospel.
Universal Music Group -
Artists: Akon, Busta Rhymes, J Blige, Mariah, Nicki, Justin Bieber, Adele, Cheryl Cole.
They discover and develop recording artists and then markets and promotes their music across a wide array of formats and platforms.
Most of their artists are of an older age group.
Warner Music Group -
Artists: James Blunt, Kid Rock, Plan B. B.O.B, Bruno Mars, Estelle
They are not as popular as the other international institutions. They help artist achieve long-term creative and financial success by providing consumers with the highest quality music content.
Conclusion:
I think I would choose Sony Music Entertainment because it is international and have some of the biggest music artists in the world so I trust that they could make my artist a success.
Some of the information here is good and you have identified the artists per label.
ReplyDeleteTo improve;
Some brief discussion on the 4 leading music institutions. Examples of artists are well highlighted.
To improve;
-how can a media institution help with marketing and promoting an artist? Mention this is the intro. Is the music industry dominated by a few?
-what are the advantages and disadvantages to having a media institution to represent you as an artist?
-include some images/logos too