Research: dyers star theory

The star theory is the idea that a performer has more than just a good voice to be a star. Such as:

- having a loving personality 

- big fan base 

- be multi talented 

- experienced

- easily exposed to he public eye 

- fashionable 

Being a star in the music industry is different to being a star in the film industry as a music star has to focus on building star image more than a film star has to. 

Richard dyer said that there is a difference between a pop star and a performer. A performer may not be famous they just perform music; for example, foxes. 

A pop star's image is constructed to an audience; for example, usher, beyonce, Justin bieber.

He says that stars use synergy to promote their image and identified 4 elements to recognised a star: 

1. Stars and construction

Stars are artificially constructed to help their image contain unique selling point. 

Shows like X factor display how they construct ordinary people into stars by grooming, styling and coaching them. 

2. Industry and audience 

Pop stars are manufactured to make money. Pop stars are like products and are made to be sold. 

3. Ideology and culture 

Audience interest in the stars values enhance their star quality and create their   Star persona. 

4. Character and personality 

Although the star us constructed as a product they must have a foundation of realism. This makes them relatable to the audience. 

Pop stars don't have much control over their star image and would normally look for management to decide what their image should be like and to make business decisions for there career. 

From looking at the theory I will consider representing my artist as someone relatable to my target audience.