Research: Star image

 Star image is the way an artist is represented to the audience. The most effective way to do this is through music video. Star image through music video allows artist to shape them self as an artist depending on their target audience and what the represent and want to portray themselves as.

music videos can help build an artists career as this is how they can build a direct relationship with the audience. This is where a lot of the audiences' opinions on them will be built from. The audience are able to see the artists personality through the music video they produce and how they showcase themselves. 



Case study: Omg Girlz

2009 - Pretty Girl Bag

 

 

Here their target audience are young girls. The video is about them showcasing their bags which is a very girly topic and appeals to young girls. Most of their dancing is more free and they have a little bit of choreographed dancing. Their whole image is very young and the concept of the video is them showcasing a life that a lot of young girls would like to have.

 

"This right here is my bag, OMG they only swag, all the haterz pay attention, cause this right here is my, pretty girl bag"

 

The lyrics are very basic and innocent and not speaking about any thing meaning for in life.

 

 

2012 - Where the boys at

 

 

 

Here their image has changed dramatically. They dropped one member and have replaced the youngest group member (Lolo) with a new older member (Babydoll). Their costumes have become a lot more colourful and they have introduced the purple, pink and blue theme to their identities. Their dancing has become very choreographed compared to the basic moved they used to do. They have now lost the tutu's and are wearing shorts which are abit more revealing. Their target audience has clearly changed towards teenaged girls as they are growing up and becoming more professional.

 

lyrics" Where the boys at? where the boys at? if I holla boy holla right back, where the boys at? where the boys at?"

 

They are now talking about older themes that appeal to a teenage audience. They are now about having fun and being a typical teenage girl wanting to go out and meet boys.

 

2013 - Baddie

 

 

 

Here they are clearly targeting an older audience of older teens from about 16 and up. They look a lot more sophisticated wearing black and white, bodycon outfits revealing their more mature figures. Although they still have their trade mark of purple, pink and blue; there is a lot less colour in the video setting and in their clothing. For example, Star has blue on the end of her hair or at the roots instead of the whole hair and Babydoll has a darker shade of purple. Their dancing is now professional choreography and their back up dancers showcase Sean Bankhead's (choreographer) logo on their T-shirt; this shows that they are now becoming a lot more professional with their dancing as well as their music and are now very committed in being big superstars.

 

Lyrics "Hit the scene and we turn up, yeah them boys choosing cause they love us, you know we be putting on a show (lego lego), when I break it down".

 

They are showing that they have the same values with most teens their age wanting to party, have a good time and get dressed up and showcase their sex appeal.

 

 

Other stars and their image:

 

- Justin beiber

 

Went from being a cute young that attracted young girls, now he is known for being the typical bad boy; getting arrested, rapping and doing drugs. He now has tattoos and is quite muscular. He attracts only girls and young women.

 

- Rihanna

 

Went from being the cute girl next door and is now known for being a bad girl with huge sex appeal. She is now known for her controversial  music videos which are often criticised and censored.

 

- Miley Cyrus

 

Has gone from being a young and innocent Disney star and is now known for her lack of clothing and 'twerking'. She is now seen hanging out with rappers and hip hop stars.

 

-Taylor Swift

 

Although she has grown up her she is still seen as America's sweet heart. Even though she is known to have dated different artists in the music industry she still remains innocent and appeals to a younger age group of girls.

 

 

 

Different things star image can be used for:

 

- Sexual reasons

 

Star image can be used to express sexuality and sexual beliefs. George Michael and Lady GaGa are known for doing this.

 

- Political reasons

 

Star image can be used to promote political opinions. George Michael is someone who is known for using star image for political reasons. An example is the music video "Shoot the dog"  where he makes fun out of President Bush and Tony Blaire. This was released shortly after 9/11.

 

- Moral reasons

 

Using star image for moral reasons means raising awareness for a cause. Michael Jackson is known for doing this. For example, his music video for "Earth song".

 

- Social reasons

 

 

 

Star image is important because the star image used will determine the way the audience view the star. I would like my star image to only be used for social reasons as using other reasons may be risky as some people may not agree with the message.