Planning: My audience

Intro : It is important to know about audiences when creating a music video because you need to know who your target audience is and how you are going to appeal to them.

Age:
The target age for my video is 16 - 25. This is because I feel the themes such as, relationship problems and bullying are relatable  to this age group.
Gender:
My video is targeted towards females as the song is sung by a girl with a small male featuring. My star image will focus on the female character and most of my characters will be female.
Race:
My characters will be from different race groups in order to make it relatable to girls from all different races.
Audience Category:
The audience category I am aiming my video towards is category E as this age group falls into the unemployed and student category.
Income/ Bracket/Status:
I am targeting my video towards people with a low to medium income as most of them will be unemployed, have a low paid job or be a student.
Hobbies and interests:
Skateboarding, Listening to music, Partying

Audience Reaction:
I want my audience to be able to react in all the ways offered to them.

Audience engagement:
I understand that audiences are active and I want them to be able to interact with my video in whichever way they see fit. To make this happen, I have chosen to represent various themes and characters.

Audience expectations:
I want my audience to be able to expect certain things from my genre and artists as it is a genre that has a clear set of codes of conventions. I will make sure I include themes that the audience can develop expectations from.

Audience Foreknowledge:
I want my audience to be able to enjoy the music as well as relate to it and feel as if the artist made the song for them.

Audience Identification:
I want my audience to be able to relate to an artist and think of them as someone that understands them. I want them to relate to the life experience the artist is talking about.

Audience Placement:
I want my audience to feel that they can relate to the song and like it was made personally for them. In this case I will make my artist and characters fit the age group and gender of my target audience and make sure my costumes are the type of clothing my audience can relate to.



In conclusion I want my audience to relate well to the artist and the song. I want the song to tackle issues that my target audience have to deal with in life, such as; bullying, relationship problems and suicide. I want my audience to have a strong connection with my artist and feel as if the artist understands them and the things they go through in life.