Evaluation question 3: What have learnt from your audience feedback?

1) Discuss how during the initial planning stages you carried out a question:

During the stages of planning I carried out a questionnaire with questions asking the audience questions that relate to my production. The feedback from this helped me with my production as I was able to find out what my target audience wanted to see in my music video.
I created these questionnaires to receive feedback from my target audience.

Key questions:

1- Do you think there should be a lot of interaction between the male and female characters?
2- What do iconography do you expect to see?
3- How do you expect an R'n'b artist to be represented?
4-How do you expect a Rap artist to be represented?

How did you use this to help make your decisions?

I looked at how many people said the same/ similar things and tried my best to incorporate these things into my video.

2) The importance of critical feedback once the production has been made:

Critical feedback is important because it allows me to acknowledge the things I did wrong, why it happened and how I could have done it better.

3) Link of video on youtube:

Why did you put your work on youtube?

We put our work on youtube to make it available for everyone to see it, for people to leave feedback comments and for it to get marked

 Positive comments:

" Artist well represented" Chris Johnson

"Editing was great, made it engaging" Sarah brown 

 negative comments:

"sometimes the low key lighting made it hard to see clearly"

What did you learn from audience feedback?

I learnt that characters were well represented and represented the narrative well. Also, I think the editing contributed a lot to making our video successful. We could have use lighting that was a bit more of a higher key in order for it to look more clearer. 

4)Focus group 

Why did you hold a focus group?

We held a focus group to showcase our finished video to an audience and listen to feedback they gave.

*Soundcloud recordings*

From the feedback I learnt that our video was successful in portraying the narrative and the characters were represented well, however, the quality of the video in terms of lighting wasnt great, which has a lot to do with the quality of the cameras we used. Also, it was hard to make the prison scene look realistic, although I think we pulled it off well we could have thought of another idea for a location to make the overall video more realistic and powerful.

Conclusion:

I used different media products to try to promote my video as much as possible in order to receive as much detailed feedback as possible. Looking back I would agree with a lot of the feedback i got such as the feedback on the lighting and how it could have been a bit more clearer. If i could do my video again this would definitely be something i would change, however i would still keep it a bit low as i feel it really set the tone and mood of the video.