Music channels began when MTV was launched and today we have many, many more. Music channels have also expanded by not only showing music videos but showing TV shows in order to appeal to a wider audience. For example, Viva channel shows TV shows such as; 'The fresh prince of Bel Air' and 'My wife and kids'.
Examples of music channels:
- MTV: This channel has expanded by introducing more sister channels which are dedicated to a specific genre; allowing them to reach a very wide audience as they appeal to fans of different genres.
- MTV Rocks
- MTV Hits
- MTV Dance
- Viva
- AKA
- Kerrang
- The box
- Kiss
- Classical
- Stars- BET
- Clubland
Although a lot of genres are represented by music video channels there are a few that are under represented, such as; religious music, which is represented on BET as they show gospel music. Also, country music is also under represented. This could be because in the UK these are not popular genres of music. Places like America may represent these genres more as it appeals to the American audience more.
Advantages of music channels:
- Increase in artist popularity as music videos allows an audience to recognise the artist and get to know what time of music they make and what genre they fit; it allows the audience to have a relationship with the artist.
- Lots of air play which promotes the music and the artist.
A lot of the channels available in the industry are identified. Benefits of having a video played on a channel is discussed and the expansion of music videos is also mentioned. The discussion on MTV and its sister channels is good as you discuss how this appeals to a wider audience.
ReplyDeleteTo improve;
-discuss synergy; what other media platforms can you watch music channels?
-provide a brief analysis for all your other music channels. (type of music, audience, shows?)
-disadvantages of music video channels on artists, music itself?
-if you were to play your video on a channel, which one would you choose and why?